Paragon’s support team struggled to find the customer information they needed. It was scattered across multiple tools and internal databases, making it difficult to see how the company was performing and understand each customer well in one unified view. This slowed down their work and made it harder to help people.
South Shore Analytics was brought in to help Paragon get their data unified in one place and make sense of it. We used dbt and Snowflake to organize the information in a centralized data warehouse bringing together internal application database tables with Stripe data, Salesforce data and event logging data. Then, we used Metabase to build visualizations that unlocked key insights into the performance of their business with filtering available across multiple levels of granularity. We built two main views: one to see how the whole company was performing and another to see all relevant details for a single customer at a time.
Because of these new views from South Shore Analytics, Paragon’s leaders can now see clearly how the company is doing and make smarter decisions and plans for the future. The support team can find customer information much faster, so they can help people quicker and more effectively. In short, South Shore Analytics has unlocked Paragon to become a much more efficient and helpful organization for their customers.