Whalesync faced a common startup challenge: they lacked visibility into how customers used their product and what drove their business results. Without data tracking systems in place, their team couldn’t identify which features resonated with users or understand patterns affecting customer acquisition and retention. This data gap prevented them from making informed decisions about product improvements and business strategy.
South Shore Analytics partnered with Whalesync to implement comprehensive data tracking and analytics. While Whalesync had begun using Posthog for event tracking, they needed expert guidance on creating an effective measurement framework. Our data consultants developed a custom event dictionary that clearly defined which user actions to monitor and what specific information to capture. Throughout implementation, we collaborated closely with their engineering team, providing ongoing support to ensure proper data collection.
The results transformed Whalesync’s decision-making capabilities. SSA delivered three powerful dashboards covering company performance metrics, detailed product usage analytics, and marketing campaign effectiveness. These visual tools revealed clear patterns showing what attracts new customers and what causes existing ones to leave. With these data insights, Whalesync now makes evidence-based product decisions that improve user experience, boost customer satisfaction, and drive sustainable business growth. Their team can now spot opportunities and address problems quickly, giving them a competitive advantage in their market.